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Uzone.id – Generation Z are people born between 1997 and 2012. Now they are the main target of smartphone manufacturers because they have unique characteristics and different preferences from previous generations.
This is certainly a challenge for several industries, including the smartphone industry. These tech giants are looking for ways to win their favor to expand their business.
Of course, there are several things that Gen Z pay attention to before buying their flagship smartphone.
1. Tight Competition
The smartphone industry certainly has intense competition between one brand and another. This can be seen from the fact that almost every month there are new smartphones with the latest features and technology. This means that Gen Z has many choices and is not easily tied to one particular brand.
Under these conditions, of course, smartphone companies have the challenge of continuing to innovate and present products that are attractive to Gen Z. Features that are unique and useful for Gen Z are one of the determining factors that must be followed to be able to develop a business in this generation.
2. Complex Needs and Behaviors
Gen Z has complex characters and behavior when compared to previous generations. This generation has been used to technology and the internet since childhood, so it’s no wonder they have high expectations for the performance and functionality of smartphones.
On the other hand, Gen Z also cares about social and environmental issues. They don’t want to use smartphones that can pollute the environment and are produced unethically.
“Gen Z cares about social and environmental issues. Smartphone companies need to show that they are committed to sustainability and social responsibility,” said the CEO of Apple Tim Cook.
So smartphone companies need to understand this complexity by presenting products that are not only technologically advanced but also meet the values upheld by Gen Z.
3. Price and Quality
In general, Gen Z is still in their productive age so they have financial limitations. This means that this generation wants a smartphone at an affordable price but still offers high quality.
For smartphone companies, of course, this is a challenge to present products that balance price and quality. Production costs must be reduced to a minimum without sacrificing product quality. This of course requires the right strategy and efficiency in production chain management.
Sundar Pichai, CEO of Google once noted that “Gen Z values privacy and security. Smartphone companies need to offer strong security features and give users control over their data.”
4. Build Loyalty
In the era of the development of Gen Z, a lot of information is circulating and is absorbed very quickly by them. So this generation can easily switch to another brand if they find a better version than the previous one. Therefore, building customer loyalty in the digital era is a challenge for the smartphone industry.
Smartphone companies need to provide excellent after-sales service and build active user communities. On the other hand, it is also necessary to continue to provide the latest innovations and updates so that Gen Z remains interested and does not move to other brands.
5. Dealing with the Negative Impact of Smartphones
Using smartphones too often can also harm the mental and physical health of Gen Z. Smartphone companies have a responsibility to address these side effects by promoting healthy and responsible smartphone use.
One treatment can be through helpful features such as managing screen time, educating about the dangers of smartphone addiction, and collaborating with mental health organizations.
Meeting the needs of Gen Z is not an easy thing for the smartphone industry. It takes the right strategy, continuous innovation, and commitment to build lasting relationships with Gen Z.
By overcoming these challenges, the smartphone industry can continue to grow and become an important part of Gen Z’s lives.
