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Uzone.id – It will be easier for business trends to transform quickly in 2024. New trends that continue to emerge make the industry more colorful and open up new business opportunities for those who are ready to adapt.
For business-minded people, understanding these trends is certainly key to surviving and thriving in today’s digital era.
Several opportunities can be utilized to develop business in 2024, which can be checked from the points below.
1. Digital Economy
In today’s digital era, the shift to a digital economy is currently being felt more rapidly. Especially with the high penetration of the internet and smartphones which have become increasingly widespread in recent years.
McKinsey Global Institute Senior Partner, James Manyika said, “The digital economy is projected to grow 23% per year until 2025, reaching a value of US$31.8 trillion.”
On the other hand, online sales platforms such as e-commerce and marketplaces also continue to develop. Thus opening up new opportunities for online businesses.
In addition, digital payments and fintech are currently becoming increasingly popular which can encourage convenience and security when making transactions.
“Companies that adapt quickly to digitalization will be the most successful in the future,” explained Mark Pringle, CEO of Accenture Global.
2. The emergence of the Green Economy
Currently, awareness regarding environmental sustainability is increasing in society globally. This of course encourages demand for more environmentally friendly products and services from consumers.
Therefore, having a business that pays attention to sustainability will also gain competitive advantages. These things can be realized by implementing more environmentally friendly practices in the company.
“Demand for environmentally friendly products and services continues to grow rapidly, driven by recent concerns about climate change,” said Rebecca Aikman, Senior Climate Specialist at World Wildlife Fund.
There is also investment in renewable energy and green technology which will continue to grow in the future. Especially with the increasing popularity of the electric car and autonomous car industry in the global market today.
3. Artificial Intelligence (AI)
Currently, artificial intelligence ( AI) is increasingly supporting various business sectors in the world. This is because the application of AI in various business sectors will become increasingly widespread. After all, it can increase efficiency and productivity in several activities.
“AI will revolutionize almost all industries in the next decade,” said Global Managing Partner of PwC, John Browne.
AI technology that is very useful for advancing business includes machine learning and robotic automation. Both technologies will automate tasks that are usually done manually by humans and are carried out repetitively.
Plus, businesses that utilize AI can also use it to personalize services and make decisions. So you will get more competitive and superior results.
“Businesses that utilize AI will be able to improve efficiency, productivity, and decision-making,” said Andrew Ng Chief Scientist at Gartner.
4. The Power of Data
Every business certainly needs consumers to continue making profits and profits. Knowing the character of consumers is certainly an important weapon to be able to develop a business in 2024.
Therefore, collecting and analyzing data is becoming increasingly important to understand consumer behavior and trends in the market. By utilizing good data, you can make the right decisions and increase marketing effectiveness. Of course, this requires expertise in data analysis to understand consumer behavior.
“Skills in data analytics will be one of the most sought-after skills in the future,” explained Michael Chui a Partner at McKinsey & Company.
5. Cybersecurity
Currently, cyber security threats are increasingly being felt, posing a big risk to business people in the world. To avoid cyber threats, of course, companies need to invest in technology and cyber security strategies. By investing in this sector, entrepreneurs can strengthen systems to protect company data and assets. On the other hand, consumers also pay attention to their data security and privacy.
“Companies need to invest in technology and a strong cybersecurity strategy to protect their data and assets,” said Jeannie Fugere, Cisco’s Chief Security Officer.
