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Uzone.id—The presence of technology in today’s digital society has helped many things in various sectors of life, including businesses. Now, technology is increasingly evolving to make work easier, unlike a few years ago. So, how does technology change the way we do business?
Globalization
In the past, businesses marketed their products and services by selling in the local or traditional market. Thanks to the presence of today’s technology, businesses can market their products online to the world through electronic commerce platforms or e-commerce.
Communication
Unlike in the past, businesses can now communicate directly with their customers and clients without visiting face-to-face. In addition, when business stakeholders want to communicate with other stakeholders, it can be done instantly through email, instant messaging, video conferencing, and social media. Furthermore, business technology can also open up wider collaboration and access.
Service Duration
With technology, businesses can open their business 24 hours a day without having to be fixated on working hours. Thanks to this, customers or clients can experience a faster, more accurate, and more efficient service process.
Customer Feedback (Customer Engagement)
Now, businesses can also get feedback from customers and clients at large through many sources, such as social media, company websites, comment columns on e-commerce, and direct email. The feedback that a business receives can be a boomerang whether to improve a product or service, because it is real information from customers.
Digital Marketing (Advertising)
When advertising a product, businesses can market their products and services through social media. In contrast to the past, which often used print media, such as newspapers and magazines, to use word-of-mouth techniques. Of course, using social media as a marketing medium will be much more effective in reaching buyers or clients.
Competition
The presence of e-commerce in today’s business world creates tighter competition between businesses. In the past, only large businesses were able to buy websites and advertisements professionally to attract the attention of potential customers and clients. Now, small businesses can also showcase their products and services through e-commerce, which is more pocket-friendly and easy for customers to access.
New Product Development
The presence of technology is also a trigger for the emergence of new products, such as products that use technology, such as 3D printing. Here, technology has proven to have changed the way businesses develop or produce a new products more quickly and effectively.
Data Security
In addition to having a positive impact, technology also has a negative impact on business data security. With the presence of technology that has many customer and client databases, companies can further improve the security of their company data by using encryption technology so that they can protect customer data and important information from rampant cybercrime.
In essence, technology in the business world allows companies to improve efficiency in their production or operations. This has significantly changed the way companies plan and allowed for a more evidence-based approach to decision-making.
By utilizing technology that can no longer be separated from the lives of digital people, companies can process data faster more accurately, reduce human error, and save time and money.
Technological advancements have certainly changed the way businesses operate today, from how to produce a product to how to market and sell products and how to communicate with customers and clients.
Wrap It Down!
In this all-digital era, businesses must change how they operate, market, and communicate with customers. Businesses that cannot adapt to changing times will find it difficult to maintain their existence.
