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Uzone.id – Social media has become a new field where people can connect and make money.
Platforms like Instagram, Facebook, X, and TikTok have offered new ways to sell products, reach more consumers, increase brand awareness, and become a place to understand market trends and consumer behavior.
Following the trend will give businesses an advantage. If businesses keep up with viral trends, potential buyers can more easily recognize products. In addition, businesses tend to attract more attention, which encourages interaction with potential buyers.
How do you analyze viral trends on social media?
Social media is a snapshot of what’s happening in society. With billions of daily users, social media platforms have accumulated valuable big data.
For example, by tracking trending hashtags, social media users can find out what topics are being discussed.
It is not just hashtags; looking at which accounts are being mentioned or which brands are often mentioned in specific contexts can also show what trends are on the rise.
Recent trends that can increase the value of the business
Short video content
TikTok, Instagram Reels, and YouTube Shorts have overtaken the world. Short videos of 15-60 seconds have proven effective in attracting attention and increasing brand awareness.
Adding visual effects, sound, and unique thumbnails is necessary to make the video look alive. Embedding hashtags and choosing the time to upload the video must also be considered if the business owner targets a specific target audience.
User Generated Content (UGC)
Reviews from customers will significantly help business owners in developing their business. Both in terms of products and increasing sales.
On the other hand, with the proliferation of social media, not a few users have started learning to become content creators by beginning to create review content. Indirectly, this also brings benefits to small business owners.
User-generated content, or UGC, is free advertising for brand owners. This is because, generally, potential buyers trust what people they feel close to in their daily lives say more than advertisements from marketing teams.
Even if you intend to pay people to review products, influencers with under 10,000 followers tend to have cheaper rates. They also have simpler MOUs compared to big influencers.
Live video
TikTok and Instagram are examples of social media that allow users to go live with certain conditions. If the social media account used for business meets the requirements for live streaming, this tool is very effective for growing a business.
Through live streaming, business owners can build stronger customer relationships through real-time promotions. In addition, business owners can introduce products and create an interactive space with customers without being hindered by time.
Many medium-sized business owners are flooded with orders after routinely doing live broadcasts. Buyers prefer to shop when there is a live broadcast because they often get a significant discount from the platform and can see the product in real-time.
Highlighting sustainability issues
In addition to artificial intelligence, the issue of sustainability is also a long-standing topic of discussion.
Today, consumers are more interested in brands or businesses that align with their values—especially those related to ESG issues.
Highlighting a business or brand’s commitment to sustainability and social causes through social media will eventually drive new consumers.
However, should business owners always follow the trend? The answer is undecided. Social media has indeed proven to provide many benefits to businesses, but there are several things to consider before following trends as part of a marketing strategy.
First, not all trends are suitable for the business being developed. The marketing team needs to analyze which trends are suitable.
Tools like Google Analytics or AI-powered Tableau can be used to search for data. From the data, business owners can weigh which trends suitably apply to their business.
Second, following trends requires not only data but also resources. Following trends involves time, energy, and costs, so business owners must ensure sufficient resources.
Lastly, don’t just follow trends casually. Make sure that what is created adds value to the business and customers.
