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Uzone.id – Digital marketing will continue to grow rapidly in the coming years. With significant innovations driven by technological advancements, new trends will shape and change how brands connect with their audiences.
It is predicted that in 2025, digital marketing will involve a lot of AI, AR, and video, while data privacy and sustainability will be essential components in shaping customer relationships.
For creative and marketing professionals, following trends is part of the strategy to drive the best results. It would be great if they could create trends.
Here are the trend predictions that need attention in 2025.
AI Will Dominate
Datareportal released that social media users spend an average of 2 hours and 19 minutes daily on 6-8 different platforms. They are an easy target for a team of marketers to develop the reputation and sales of related brands.
This is especially true with the addition of AI, where the marketer team can analyze individual preference data to utilize AI to help divide consumers into specific segments so that marketers can create the right content.
This makes the process of producing content more dynamic. AI will help tailor content in a more relevant and real-time way based on consumer interactions with brands.
Short-format Videos Will be Preferred
In the last few years, YouTube’s popularity has begun to decline. The main factor is the shift in audience interest and the shorter viewing duration. Not losing their minds, the YouTube development team then presented the YouTube Short feature.
The YouTube Short feature is here to recapture the attention of social media users who now prefer to watch videos in a short-duration vertical format, primarily through the TikTok platform and the Instagram Reels feature.
In today’s fast-paced life, people have little free time. As a result, videos in short format are more popular. Due to the time limit, the short format contains information that is to the point, making it easier to understand.
Adding music, visual effects, and other creative elements in short videos attract viewers’ attention.
Augmented Reality (AR) and Virtual Reality (VR)
AR and VR provide innovative ways for brands to interact with their audiences. They allow customers to explore and interact with a product in more depth, transforming consumers from passive observers to active supporters of a brand.
For example, With VR technology, customers can be present in an immersive environment and interact directly with the product as if it were real. With the help of AR, customers can virtually try different products with just their respective devices.
Privacy and Data Protection
Privacy and data protection will remain a top concern in digital marketing. The company will continue to rely on direct customer data, such as website visits, subscriptions, and loyalty programs, rather than third-party sources.
Meanwhile, consumers will demand transparency about how their data is used. Tools and mechanisms that empower individuals to control their data and privacy will be highly valued.
Consumers are more likely to interact with brands and purchase when they feel their data is safe. Meanwhile, in the event of a data breach, damage to brand reputation eliminates one customer and causes considerable material losses.
Voice Search Optimization
Voice search optimization allows brands to be more easily found through smart devices that use voice commands, such as Google Assistant, Siri, or Alexa. By optimizing content for voice search, brands can reach a wider audience.
Several things must be considered in creating content to be friendly for voice search engines, including the following:
Avoid using technical keywords, jargon, and difficult-to-understand language. Use colloquial language to make content easier to find and understand. Use long, specific search phrases and predict how consumers ask brand-related questions.
For example, Instead of using the keyword ‘cake recipe,’ you should use ‘how to make a delicious birthday cake.’
Use schema markup to help search engines understand the content. Schema markup is structured data that is added to a web page to provide additional information about the content on that page.
Schema markup also allows rich snippets (ratings, prices, recipes, and other brand-related things) to appear in search results, increasing clicks on searches.
